Projects
Evidence,
not adjectives.
A selection of real work, live websites, HR systems and instructional design, grouped by the kind of problem it solved.
Featured case studies
Two hospitality engagements, shown from the first problem to the final result.
Featured Case Study · Hospitality
Bomma Residencies
How an 18-room independent hotel increased its occupancy and grew monthly revenue to several times what it had been, through a clearer marketing strategy and commercial content.
Digital Marketing · Featured
Hotel Marketing Campaign
A full Instagram campaign for The Azure Retreat, objective, content strategy, ad creative, captions, publishing plan and results.
Website Development
Live builds across industries.
Full brand sites designed and built to show what’s possible for different kinds of business. Each one is live, explore them.
Recruitment & HR Systems
Recruitment and HR systems
Structured hiring, from defining a role to choosing the person who will still be there a year later. Two recent engagements show the range of this work, from building an operational team to recruiting and supporting senior leadership.
Selected artifacts
Downloadable templates
Candidate evaluation scorecards, ready to use.
Learning & Instructional Design
Learning and instructional design
Training designed to change how people work, not just what they know. From learning objectives and course maps to storyboards and assessment.
Learning & Performance
Instructional design and performance engagements
Full case studies from real learning and performance work. Each walks through the business problem, the thinking and the solution, and includes the supporting document.
Learning & Performance · Teaching demonstrations
Teaching Demonstrations
Designing a learning system is one thing. Standing in front of people and teaching is another. These short instructional sessions show how I explain concepts, simplify complexity and guide learners through practical workflows.
Explaining Project Workflows with Asana
This instructional walkthrough demonstrates how I explain project management workflows using Asana as a practical teaching tool. It showcases my communication style, my ability to simplify complex concepts, and my approach to designing learning experiences that people can immediately apply.
What you will observe
How I break a real tool down into simple, repeatable steps, keeping the focus on what a learner can do immediately rather than on features for their own sake.
Guiding Learners Through a Practical Workflow
A second instructional session that continues the same hands-on, practical approach, walking through a workflow step by step rather than explaining it in the abstract.
What you will observe
How I guide a learner through a task in real time, checking understanding as I go and keeping each step clear enough to follow and repeat.
Also in the portfolio
Commercial video, photography and interior work.
Commercial videography and photography run through much of the work here. The clearest examples sit inside the hotel case studies above. Interior and property projects are delivered through The Residence by Anita.
The Structure First Method
Assess your own business.
Before you ever work with me, use the thinking for free. Each audit is a short, honest diagnostic that reveals where your structure is strong and where it quietly costs you. Pick the one that fits what you are working on.
Talent and hiringThe Hiring Structure AuditIs your hiring built on structure, or on luck?Take the assessment ↗
Learning and trainingThe Learning Design AuditDoes your training change behaviour, or just fill a room?Take the assessment ↗
Brand and marketingThe Brand Visibility AuditIs your brand working as hard as you are?Take the assessment ↗
Websites and systemsThe Digital Foundation AuditIs your digital foundation working, or just present?Take the assessment ↗